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Work & Services

Everything we do,
and the proof it works.

Content that tells a story — with engagement insights the way they are today, storytelling is the concept we build every piece around. A hook stops the scroll. A story is what people stay for.

  • 05 disciplines
  • 07 chapters

What we do

Five disciplines.
One perspective.

  • 01

    Branding & Creative Plan

    Identity, assets, and campaign journeys built from a single sharp idea.

    • Brand identity
    • Brand assets
    • Campaign journey
    • Campaign proposal
  • 02

    Digital Marketing

    Data-backed social and search presence that compounds month over month.

    • Social media management
    • Strategy & insight
    • Reporting
    • Website development
    • SEO & SEM
  • 03

    Influencer & Performance Marketing

    The right voices, briefed right — then amplified with precision ads.

    • Ads plan & activation
    • KOL management
    • KOC management
  • 04

    Multi Channel Network Marketing

    From content to checkout — the full commerce loop, managed.

    • Shopping platform integration
    • Affiliate marketing
    • E-commerce management
    • Live stream shopping
  • 05

    Production House

    Ideas, produced properly — from moodboard to final cut.

    • TV & digital commercial
    • Pre-production
    • Post-production
    • Talent & studio
    • Photography

Social media management

Numbers our clients can feel.

Meaningful audience connections, built on high-quality storytelling and data-backed strategy — reported monthly, in the open.

  • 09 brands
  • 14 accounts
total views · one month
8.5M
accounts reached
3.0M
9 brands, managed daily
14
posts / month, per account
8–35

02 — FMCG distribution

Toko Tirta Jaya

  • TikTok
  • Instagram

Wholesale, made watchable.

Reseller margins and bulk tea turned into a feed people actually finish — twenty posts a month, both platforms, one voice.

Toko Tirta Jaya logo

@toko.tirta.jaya

TikTok @toko.tirta.jaya

Posts / month
20
Total organic views
649K
Accounts reached
70K

Instagram @tokotirtajaya

Posts / month
20
Total organic views
104K
Accounts reached
13K

05 — Ice cream · FMCG

Kaluli

  • Instagram
  • TikTok

Choose your calories.

Permission to enjoy, posted daily across two platforms — the lighter scoop framed as a choice, never a compromise.

Kaluli logo

@kaluli.icecream

Instagram @kaluli.icecream

TikTok @kaluli.icecream

Posts / month
10
Total organic views
31K
Accounts reached
18.6K

07 — Acehnese kitchen

De Koeta Radja

  • Instagram
  • TikTok

Aceh on the table.

Mie Aceh and nasi gurih shot as cravings, not as menu photos — plated for the feed, ordered from the feed.

De Koeta Radja logo

@de_koetaradja

Instagram @de_koetaradja

TikTok @dekoetaradjacinere

Posts / month
8
Total views
51K
Accounts reached
10K

Figures reported by the platforms’ own analytics, one month per account — Instagram & TikTok.

Production house

Made to move people.

High-impact video campaigns that bridge the gap between digital storytelling and physical brand activation — from a single product cut to a full commercial.

  1. 01 Digital Video Commercial 5 films
  2. 02 Video Product 3 films
  3. 03 Social Media Monolog 3 films
  4. 04 Video Production 6 films

01 / 04

Digital Video Commercial

Brand films built for paid media — a hook that survives the scroll and a story that lands before the skip button does.

GEN · Sunpride · Ichitan · Molina

02 / 04

Video Product

The product, shot to be understood — texture, packaging and promise legible in seconds.

Devana · Exion Care

03 / 04

Social Media Monolog

One person, one lens, one honest take — the format that still outperforms polish.

Stories told straight to camera

04 / 04

Video Production

Full-scale production, pre to post. Crew, location, talent and edit — one team, one accountable line.

LYMA · Sequis · Jasa Raharja

Client spotlight

A member of IFG

A three-part social campaign, produced end to end.

Influencer marketing

Voices people already trust.

Connecting your brand with authentic voices to craft narrative-driven campaigns that build trust and drive real-world influence.

  • 02 strategies
  • 04 clients
  • 05 campaigns

KOL · 03 clients, 04 campaigns

Key Opinion Leader

A marketing strategy that leverages trusted accounts to achieve organic virality — raising awareness and driving sales.

02 — Lip & cheek launch

25

macro KOLs, one campaign

Caring Color Lip & Cheek Rose

The same playbook, tuned for beauty — every creator briefed to the shade, not just the brand.

NIVEA Caring Color lip and cheek stick in Rose

Buzzer / KOC · 01 client, 01 campaign

Key Opinion Consumer

Everyday voices at scale — the buzz that makes a brand feel like it’s everywhere at once.

Media buying · the third arm

Clever budgets. Sharper reach.

Clever media strategy, efficient and targeted ads buying, plus campaign reports full of insight and real-time data.

01

Ads Plan

Strategy and placement mapped before a single rupiah moves.

02

Ads Buying

Efficient, targeted buying across the platforms that matter.

03

Ads Report

Campaign reports full of insight and real-time data.

Digital advertising

Where the audience already is.

Advertising that lifts brand visibility, drives traffic to your site, and turns that traffic into conversions.

Ad products

Google Ads Meta Ads Facebook Ads

Platforms

  • Meta Meta
  • YouTube YouTube
  • Instagram Instagram
  • Google Ads Google Ads
  • TikTok TikTok

Branding & creative

A good brand begins with good structure.

We don’t just shape visual identity — we craft the story behind it, then carry it consistently across every platform, environment, and scale.

01 · Key visual & adaptation

One idea, eight surfaces.

A key visual only earns its keep when it survives the trip — from a 6-metre billboard down to a hand strap on the MRT, without losing the thing that made it work.

  • 03 brands
  • 04 key visuals
  • 08 placements
Koyo Cabe key visual: a man holding the product above an aerial view of Jakarta Hero campaign
Koyo Cabe Panasnya, Bantu Jalan Terus
Riplez key visual with three device colourways on a dark gradient
Riplez Elevate Taste, Elevate Life
Madu Enak key visual with the honey jar and sachets in a golden field
Madu Enak Yuk Cari Tau
Riplez device on a violet gradient with a light ribbon
Riplez Product feature

Then it travels · 08 surfaces, one campaign

The Koyo Cabe campaign on a roadside billboard
01 Billboard
The campaign wrapped along a city bus
02 Bus livery
The campaign wrapped on a public minivan
03 Angkot wrap
Campaign tags hanging from MRT hand straps
04 MRT hand straps
Campaign panels lining a station corridor
05 Station corridor
Retail standee and counter display unit
06 In-store display
Hanging in-store sign with the product pack
07 Hanging mobile
The "Tau Gak?" poster edit of the campaign
08 Poster

02 · Brand architecture

From concept to lived identity.

We don’t just shape visual identity — we build the logic under it. Architecture, identity rules and messaging frameworks that still hold when the work leaves the screen and turns into something you drive past.

  • 03 identities
  • Drawn → built
  • Naming & rules
01 Concept The Connecting U mark drawn over its construction grid

Connecting U — construction grid PT Freeport Indonesia

  1. 01 Jakarta Aeroville Estate identity & signage
  2. 02 Connecting U PT Freeport Indonesia
  3. 03 Creative Circle Connected Programme identity
02 Lived identity Jakarta Aeroville entrance signage on the approach road
Jakarta Aeroville Entrance signage, Soekarno-Hatta

01 · Electronic transaction solutions

Jatelindo

One mark, three carriers — uniform, drinkware and stationery.

Jatelindo logo with its two icon lockups
Jatelindo branding on a shirt, a bottle and a notebook

02 · Best bread for all

Shah Bakery

A roundel for the stamp, a lockup for the shopfront — the same mark at two jobs.

Shah Bakery roundel stamp Shah Bakery horizontal lockup
Shah Bakery packaging, shirt and shopfront signage

03 · Vehicle rental

Driva Rent

Not a mark on its own — a full system, delivered as one sheet.

  • Logo
  • Colour palette
  • Typeface
  • Texture
Driva Rent identity board: logo, colour palette, typeface and texture

04 · Photography

Product and food, styled to sell.

Shot in-house, lit for the platform it will live on — close enough to read the label, appetising enough to stop a thumb.

  • 18 frames
  • Product & food
  • Shot in-house

Product · 06 frames

Serum bottles on pastel green blocks Herbal soap carton with a wooden pestle on green Two body wash bottles against a red festive backdrop Charcoal soap bar on a wet black surface Retinol body wash on a lilac podium Three mist bottles on pastel steps

Food · 12 frames

Grilled meat platter being served with both hands Fried rice served in a hollowed pineapple Portrait with a LYMA box under neon light Rice bowl with egg and beef on a dark table Sampler board of sauces and grilled sides Blue bowl of rice topped with herbs Night portrait on a shopfront step Layered iced dessert drink on a wooden board Prawn salad plated on a banana leaf runner Colourful rice bowl on a wooden board Breakfast spread with eggs and sides Crab dish plated on a dark table

Web development · 02 sites

Sites that carry the story home.

Design and development of functional, visually engaging websites for brand presence.

01 — Brand & product site

Elevate Taste,
Elevate Life

A catalogue that lets the hardware speak first — three finishes, one scrolling page, and a route to WhatsApp that never runs more than a tap deep.

  • Product
  • News
  • Contact
  • WhatsApp

02 — E-commerce

Icy Cool
Whitening

A full storefront for the oral care line — search, accounts and a live cart, with product pages that explain the technology before they ask for the sale.

  • Shop
  • Search
  • Account
  • Cart