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Work & Services

Everything we do,
and the proof it works.

Content that tells a story — with engagement insights the way they are today, storytelling is the concept we build every piece around. A hook stops the scroll. A story is what people stay for.

  • 06 disciplines
  • 08 chapters

What we do

Six disciplines.
One perspective.

  • 01

    Campaign

    Activation campaigns that make real interactions with the audience.

    • O2O campaign
    • Creative ad content
    • Landing page
    • Data collection
  • 02

    Digital Marketing

    Data-backed social and search presence that compounds month over month.

    • Social media management
    • Strategy & insight
    • Reporting
    • SEO & SEM
  • 03

    Production House

    Ideas, produced properly — from moodboard to final cut.

    • TV & digital commercial
    • Pre-production
    • Post-production
    • Talent & studio
    • Photography
  • 04

    Influencer & Performance Marketing

    The right voices, briefed right — then amplified with precision ads.

    • Ads plan & activation
    • KOL management
    • KOC management
  • 05

    Branding & Creative Plan

    Identity, assets, and campaign journeys built from a single sharp idea.

    • Brand identity
    • Brand assets
    • Campaign journey
    • Campaign proposal
  • 06

    Multi Channel Network & Web Development

    From content to checkout — the full commerce loop, managed.

    • Shopping platform integration
    • Affiliate marketing
    • E-commerce management
    • Live stream shopping
    • Website development

Campaign

Campaign

Activation campaigns that make real interactions with the audience.

  • 01 client
  • 01 campaign
Astra Daihatsu, member of Astra

O2O Campaign

Wajib Prima key visual — two Daihatsu owners beside their cars outside a dealership, with the free spare part and service discount offers

Astra Daihatsu is facing a critical challenge due to the loss of a major portion of its customer database, resulting in severed routine service reminder communications, declining vehicle service visits, and the loss of historical owner records.

Therefore, we designed an Online-to-Offline (O2O) campaign to rebuild the Daihatsu owner database. This strategy leverages attractive service offers—such as 100 free spare parts and service discounts—promoted through creative ad content to drive the audience to a dedicated landing page for data collection.

Wajib Prima — Creative ad content Wajib Prima Creative ad content
Wajib Prima — Extended cut Wajib Prima Extended cut
Driver Online — Creative ad content Driver Online Creative ad content
Daihatsu Sigra

Social media management

Numbers our clients can feel.

Meaningful audience connections, built on high-quality storytelling and data-backed strategy — reported monthly, in the open.

  • 10 brands
  • 16 accounts
total views · one month
9.7M
accounts reached
3.1M
10 brands, managed daily
16
posts / month, per account
8–35

02 — State insurer · road safety

Jasa Raharja

  • Instagram
  • TikTok

Road safety, between friends.

A state insurer that swapped the lecture for a nudge — quizzes, street-level clips and plain helmet advice, posted thirty times a month on each platform.

Jasa Raharja logo

@pt_jasaraharja

Instagram @pt_jasaraharja

Jasa Raharja "Kuis Jasmin" post — a driver yawning at the wheel, with three answers on what to do when drowsy Kuis Jasmin Static · 01
Jasa Raharja post: safety is not only for the rider — a rider and passenger on a motorbike, both wearing helmets Helmets, both seats Static · 02
Posts / month
30
Total views
1.2M
Accounts reached
18K

TikTok @officialjasaraharja

Kalau teman kamu mulai ambil resiko di jalan Video · 01
Mau berpindah jalur? Video · 02
Posts / month
30
Total views
28K
Accounts reached
4K

04 — FMCG distribution

Toko Tirta Jaya

  • TikTok
  • Instagram

Wholesale, made watchable.

Reseller margins and bulk tea turned into a feed people actually finish — twenty posts a month, both platforms, one voice.

Toko Tirta Jaya logo

@toko.tirta.jaya

TikTok @toko.tirta.jaya

Poolside pricelist Video · 01
Straight from the warehouse Video · 02
Posts / month
20
Total organic views
649K
Accounts reached
70K

Instagram @tokotirtajaya

The full range Reel · 01
Reseller starter box Reel · 02
Posts / month
20
Total organic views
104K
Accounts reached
13K

07 — Ice cream · FMCG

Kaluli

  • Instagram
  • TikTok

Choose your calories.

Permission to enjoy, posted daily across two platforms — the lighter scoop framed as a choice, never a compromise.

Kaluli logo

@kaluli.icecream

Instagram @kaluli.icecream

Kaluli New Year gifting post — ice cream tubs in a gold gift box Gifts for New Year Static · 01
Kaluli before-and-after post contrasting holding back with enjoying without worry Last year, this year Static · 02
Golden hour, lighter scoop Reel · 01
Posts / month
35
Total organic views
155K
Accounts reached
16.6K

TikTok @kaluli.icecream

Desk-side treat Video · 01
Living room, family size Video · 02
Posts / month
10
Total organic views
31K
Accounts reached
18.6K

09 — Acehnese kitchen

De Koeta Radja

  • Instagram
  • TikTok

Aceh on the table.

Mie Aceh and nasi gurih shot as cravings, not as menu photos — plated for the feed, ordered from the feed.

De Koeta Radja logo

@de_koetaradja

Instagram @de_koetaradja

De Koeta Radja post showing Mie Aceh tumis and Mie Aceh kuah Mie Aceh, two ways Static · 01
De Koeta Radja post showing a plate of nasi gurih rendang Nasi gurih rendang Static · 02
Rasa Aceh, in a bowl Reel · 01
Posts / month
12
Total views
123K
Accounts reached
11K

TikTok @dekoetaradjacinere

Nasi goreng mamak Video · 01
Mie Aceh goreng Video · 02
Posts / month
8
Total views
51K
Accounts reached
10K

Figures reported by the platforms’ own analytics, one month per account — Instagram & TikTok.

Production house

Made to move people.

High-impact video campaigns that bridge the gap between digital storytelling and physical brand activation — from a single product cut to a full commercial.

  1. 01 Digital Video Commercial 5 films
  2. 02 Video Product 3 films
  3. 03 Social Media Monolog 3 films
  4. 04 Video Production 6 films

01 / 04

Digital Video Commercial

Brand films built for paid media — a hook that survives the scroll and a story that lands before the skip button does.

GEN · Sunpride · Ichitan · Molina

Molina — Beauty product film Molina Beauty product film
GEN — Detergent brand film GEN Detergent brand film
Sunpride — 100% juice campaign Sunpride 100% juice campaign
Ichitan — Festive campaign Ichitan Festive campaign
Ichitan — Brand identity cut Ichitan Brand identity cut

02 / 04

Video Product

The product, shot to be understood — texture, packaging and promise legible in seconds.

Devana · Exion Care

Devana — Hydrating serum Devana Hydrating serum
Exion Care — Texture study Exion Care Texture study
Exion Care — Pack shot Exion Care Pack shot

03 / 04

Social Media Monolog

One person, one lens, one honest take — the format that still outperforms polish.

Stories told straight to camera

Straight to camera — Interior setup Straight to camera Interior setup
Late-night piece — Low-light narrative Late-night piece Low-light narrative
In the field — Garden setup, live audio In the field Garden setup, live audio

04 / 04

Video Production

Full-scale production, pre to post. Crew, location, talent and edit — one team, one accountable line.

LYMA · Sequis · Jasa Raharja

Retail journey — In-store narrative Retail journey In-store narrative
Sequis — #SequisTetapAda Sequis #SequisTetapAda
LYMA — Party with Lyma — 15 hours slow smoked LYMA Party with Lyma — 15 hours slow smoked

Client spotlight

A three-part social campaign, produced end to end.

Morning routine — Episode 01 Morning routine Episode 01
Getting ready — Episode 02 Getting ready Episode 02
On the street — Episode 03 On the street Episode 03

Influencer marketing

Voices people already trust.

Connecting your brand with authentic voices to craft narrative-driven campaigns that build trust and drive real-world influence.

  • 02 strategies
  • 04 clients
  • 05 campaigns

KOL · 03 clients, 04 campaigns

Key Opinion Leader

A marketing strategy that leverages trusted accounts to achieve organic virality — raising awareness and driving sales.

02 — Lip & cheek launch

25

macro KOLs, one campaign

Caring Color Lip & Cheek Rose

The same playbook, tuned for beauty — every creator briefed to the shade, not just the brand.

Grid of six TikTok posts from NIVEA Caring Color creators Creator content TikTok · shade-led reviews
NIVEA Caring Color lip and cheek stick in Rose

Buzzer / KOC · 01 client, 01 campaign

Key Opinion Consumer

Everyday voices at scale — the buzz that makes a brand feel like it’s everywhere at once.

Media buying · the third arm

Clever budgets. Sharper reach.

Clever media strategy, efficient and targeted ads buying, plus campaign reports full of insight and real-time data.

01

Ads Plan

Strategy and placement mapped before a single rupiah moves.

02

Ads Buying

Efficient, targeted buying across the platforms that matter.

03

Ads Report

Campaign reports full of insight and real-time data.

Digital advertising

Where the audience already is.

Advertising that lifts brand visibility, drives traffic to your site, and turns that traffic into conversions.

Ad products

Google Ads Meta Ads TikTok Ads

Platforms

  • Meta Meta
  • YouTube YouTube
  • Instagram Instagram
  • Google Ads Google Ads
  • TikTok TikTok

Branding & creative

A good brand begins with good structure.

We don’t just shape visual identity — we craft the story behind it, then carry it consistently across every platform, environment, and scale.

01 · Key visual & adaptation

One idea, eight surfaces.

A key visual only earns its keep when it survives the trip — from a 6-metre billboard down to a hand strap on the MRT, without losing the thing that made it work.

  • 03 brands
  • 04 key visuals
  • 08 placements
Koyo Cabe key visual: a man holding the product above an aerial view of Jakarta Hero campaign
Koyo Cabe Panasnya, Bantu Jalan Terus
Riplez key visual with three device colourways on a dark gradient
Riplez Elevate Taste, Elevate Life
Madu Enak key visual with the honey jar and sachets in a golden field
Madu Enak Yuk Cari Tau
Riplez device on a violet gradient with a light ribbon
Riplez Product feature

Then it travels · 08 surfaces, one campaign

The Koyo Cabe campaign on a roadside billboard
01 Billboard
The campaign wrapped along a city bus
02 Bus livery
The campaign wrapped on a public minivan
03 Angkot wrap
Campaign tags hanging from MRT hand straps
04 MRT hand straps
Campaign panels lining a station corridor
05 Station corridor
Retail standee and counter display unit
06 In-store display
Hanging in-store sign with the product pack
07 Hanging mobile
The "Tau Gak?" poster edit of the campaign
08 Poster

01 · Electronic transaction solutions

Jatelindo

One mark, three carriers — uniform, drinkware and stationery.

Jatelindo logo with its two icon lockups
Jatelindo branding on a shirt, a bottle and a notebook

02 · Best bread for all

Shah Bakery

A roundel for the stamp, a lockup for the shopfront — the same mark at two jobs.

Shah Bakery roundel stamp Shah Bakery horizontal lockup
Shah Bakery packaging, shirt and shopfront signage

03 · Vehicle rental

Driva Rent

Not a mark on its own — a full system, delivered as one sheet.

  • Logo
  • Colour palette
  • Typeface
  • Texture
Driva Rent identity board: logo, colour palette, typeface and texture

03 · Photography

Product and food, styled to sell.

Shot in-house, lit for the platform it will live on — close enough to read the label, appetising enough to stop a thumb.

  • 18 frames
  • Product & food
  • Shot in-house

Product · 06 frames

Serum bottles on pastel green blocks Herbal soap carton with a wooden pestle on green Two body wash bottles against a red festive backdrop Charcoal soap bar on a wet black surface Retinol body wash on a lilac podium Three mist bottles on pastel steps

Food · 12 frames

Grilled meat platter being served with both hands Fried rice served in a hollowed pineapple Portrait with a LYMA box under neon light Rice bowl with egg and beef on a dark table Sampler board of sauces and grilled sides Blue bowl of rice topped with herbs Night portrait on a shopfront step Layered iced dessert drink on a wooden board Prawn salad plated on a banana leaf runner Colourful rice bowl on a wooden board Breakfast spread with eggs and sides Crab dish plated on a dark table

Web development · 03 sites

Sites that carry the story home.

Design and development of functional, visually engaging websites for brand presence.

01 — Brand & product site

Elevate Taste,
Elevate Life

A catalogue that lets the hardware speak first — three finishes, one scrolling page, and a route to WhatsApp that never runs more than a tap deep.

  • 01 Product
  • 02 News
  • 03 Contact
  • 04 WhatsApp
The Riplez site, recorded in the browser

02 — E-commerce

Icy Cool
Whitening

A full storefront for the oral care line — search, accounts and a live cart, with product pages that explain the technology before they ask for the sale.

  • 01 Shop
  • 02 Search
  • 03 Account
  • 04 Cart
The RC Labs site, recorded in the browser

03 — Corporate site

Next‑Level
Innovation Capabilities

A corporate home for a global OEM/ODM beauty manufacturer — capabilities, certifications and a concept-to-market process set out for brand owners, with a WhatsApp line open on every screen.

  • 01 What We Offer
  • 02 Events & News
  • 03 Language switch
  • 04 WhatsApp
The NAYUE site, recorded in the browser